Wise Ink’s When We’re Under the Same Roof is matched with renewable energy certificates from a pollinator-friendly Minnesota solar farm, with procurement by Seneca Environmental and registry tracking by CleanCounts.
Somewhere, a child will ask for one more page.
A parent will turn on a lamp. A printer will have already run. A publisher will have already made choices about paper, production, partners, and purpose.
Those everyday moments are part of the energy story, too. So many of these interactions depend on a connection to the electricity grid to communicate choices, write the edits, power the printers, and provide the cozy light for a bedtime story. Not because anyone can trace a single electron from a solar panel to a printing press, but because people can choose how renewable energy claims are made, recorded, and trusted.
That is the story behind When We’re Under the Same Roof, the first Wise Ink title under the publisher’s new commitment to match the electricity used to publish and print its books with renewable energy certificates from a pollinator-friendly solar farm in Minnesota.
The RECs were procured through Seneca Environmental, a tribally owned business, with issuance and retirement tracked through CleanCounts.
A story about home, memory, and the choices that travel with us.
When We’re Under the Same Roof, written and illustrated by Minneapolis-based American-Vietnamese illustrator Ngân Huỳnh, is a children’s book about immigration, family, memory, and returning home.
The book’s story is about connection across distance. The clean energy record is also about connection: between a publisher, a solar farm, a tribally owned procurement partner, and the registry work that helps make a renewable energy claim credible.
When We’re Under
the Same RoofWritten and illustrated
by Ngân Huỳnh
Published by
Wise Ink Media
Available from
Itasca Books & Amazon
What CleanCounts counted.
A renewable energy certificate (REC) represents the environmental attributes associated with one megawatt-hour of renewable electricity generation. For Wise Ink, the certificates supporting this commitment came from a pollinator-friendly solar farm in Minnesota and were procured through Seneca Environmental.
CleanCounts’ role is to help make the claim accountable. In plain language: CleanCounts keeps the official record that the RECs were created, claimed, and taken out of circulation so they cannot be used again.
People power the grid. People also power trust.
It is easy to talk about clean energy as infrastructure: solar panels, wind turbines, hydro facilities, nuclear plants, biogas systems, transmission lines, and software platforms.
But infrastructure is built, financed, maintained, reviewed, verified, and trusted by people.
People develop projects. People finance them. People manage land and habitat. People buy and sell certificates. People build the software. People review the records. People count carefully because other people are counting on those records to be right.
As CleanCounts approaches nearly two decades of registry work, this is the part that still matters most: trust is not abstract. It is practiced by people, record by record.
A publishing commitment with more than one kind of impact.
This collaboration connects Wise Ink’s publishing mission with a growing market for renewable energy certificates that can carry a deeper story than electricity alone.
The registry is not the most visible character. But it helps the story stand up.
Clean energy markets depend on confidence. Buyers need to know what they bought. Sellers need a system that supports clear ownership. The public needs claims that can be trusted and explained plainly.
That is why CleanCounts exists: to validate the environmental attributes of energy and serve as a trusted centralized gateway to environmental markets. In a story like this one, the registry work happens quietly in the background. But the background matters.
It is what allows a children’s book, a publisher, a solar farm, a tribally owned procurement partner, and a renewable energy certificate to become one credible story.
